From a European report on marketing to women, entitled Women Over 45 in the UK, published by Key Note.

"However, when most marketers think of older women they do not see glamorous social rebels, they see frumpy middle-aged women or little old ladies."

How old are these marketers? If young, do they have or personally know mothers, aunts, friends, coworkers and so on over the age of 45, or do they exist in a vaccuum? If they're part of the baby boom generation, are they looking at themselves and their friends, or are they themselves frumpy and little? Maybe, as marketers, it's time to get out amongst the people instead of sitting in the office reading a report.